Hey music lovers, buckle up because South London’s R&B gem, James Vickery, is back with a fresh single that’s got us all vibing! His latest track, “Right Side,” dropped alongside the exciting announcement of his second studio album, JAMES., set to hit our ears on September 12th via Red Bull Records. If you’re into smooth R&B with a pop-infused edge and a story that hits deep, this one’s for you. Let’s dive into why “Right Side” is the perfect teaser for what’s shaping up to be Vickery’s most authentic project yet.
A Bold New Sound with a Personal Story
“Right Side” is a departure from Vickery’s classic R&B roots, leaning into a bold, groove-laden pop sound that’s impossible not to bop to. The track’s infectious rhythm and slick production make it feel like a summer love anthem, but there’s more beneath the surface. Vickery, who’s deaf in his right ear due to a cholesteatoma diagnosed at age eight, crafted this song as a clever nod to his lived experience. “I love the idea of something being disguised as a love song, so this was inspired by the fact that I always have to be on the left side of someone due to my deafness,” he shared.
The result? A track that’s both universally relatable and deeply personal. The melody is catchy as hell, with Vickery’s silky vocals gliding over vibrant synths and a driving beat. The production, helmed by longtime collaborator JD Reid and Grammy-nominated talents like Larrance Dopson and Jonah Christian, feels polished yet organic, blending contemporary R&B with hints of ‘80s pop and ‘70s funk. And that music video? Directed by Cully Wright, it kicks off with a sound excerpt that mimics how Vickery hears the world, pulling you right into his perspective. It’s a powerful touch that makes the song’s message resonate even more.
Vickery’s ability to turn personal challenges into universally appealing music is what sets him apart. “Right Side” isn’t just a banger—it’s a testament to his resilience and authenticity, themes that echo throughout his upcoming album, JAMES.. Speaking of which, let’s talk about that album announcement!
JAMES.: A Raw Reflection of Vickery’s Soul
Set for release on September 12th, JAMES. is shaping up to be Vickery’s most ambitious project yet. He describes it as “the album I always wanted to make but never knew how to.” For the first time, he’s creating without restrictions, pouring every facet of himself into the music. Expect a mix of heart-wrenching ballads like “Fall In Your Arms,” with its somber piano chords, and upbeat, funk-driven tracks like “Higher,” an ‘80s-inspired anthem showcasing his vocal range.
The album blends classic R&B, soul, and the pop sounds of the late ‘90s and early 2000s that shaped Vickery’s musical DNA. Tracks like “Hotel Lobby” and “Butter,” his recent comeback singles, have already set the stage for this evolution, earning praise from BBC Radio 1, KISS, and The Independent. With JAMES., Vickery’s not just making music—he’s telling his story, from his South African and Welsh heritage to his journey as a partially deaf artist breaking barriers in the industry.
Vickery’s career is a testament to his hustle and heart. His breakout COLORS session, which has racked up nearly 40 million views, put him on the global map, leading to collabs with heavyweights like Musiq Soulchild, EARTHGANG, and SG Lewis. His debut album, Songs That Made Me Feel, earned him a spot as one of Complex’s British R&B artists to watch in 2020, and his live performances at venues like The Jazz Cafe and Glastonbury have solidified his rep as a must-see act.
Why “Right Side” Is a Must-Listen
What makes “Right Side” so special is how it balances accessibility with depth. The track’s pop-R&B vibe is perfect for blasting on a sunny day, but its lyrical subtext invites you to listen closer. It’s a reminder that Vickery’s music isn’t just about catchy hooks—it’s about connection. His documentary Louder gave fans a glimpse into his life as a deaf artist, and “Right Side” continues that openness, inviting listeners to see the world through his ears.
The song’s release comes at a time when R&B is thriving, with artists like SZA and Daniel Caesar pushing the genre into new, introspective territory. Vickery fits right into this wave, bringing his unique perspective and soulful voice to the forefront. Plus, with his upcoming North American, European, and UK tour dates—including a stop at London’s EartH Theatre on December 12th—fans will get to experience “Right Side” and other JAMES. tracks live, where Vickery truly shines.
Get Your Music Out There with DistroKid
If you’re an artist inspired by Vickery’s journey, now’s the time to share your own music with the world. Platforms like DistroKid make it easy to distribute your tracks to Spotify, Apple Music, and more, all while keeping your earnings. Sign up with this link for a 7% discount on your membership: DistroKid VIP Link. It’s a small step that could lead to big opportunities, just like Vickery’s rise from a COLORS session to headlining global stages!
Let’s Talk About It
So, what do you think of “Right Side”? Are you feeling its groovy vibes, or is the personal story behind it what’s got you hooked? Drop your thoughts in the comments below, and let’s chat about how James Vickery’s paving the way for a new era of UK R&B. And if you’re as excited for JAMES. as I am, share this post with your music-loving friends—let’s spread the word!
