Hey there, music lovers! If you’re craving a track that pulls you into a late-night vibe with pulsating beats and emotive melodies, then Jack Kelly’s latest single, Unfold, is about to become your new obsession. Dropping on August 1, 2025, via Perfect Havoc, this Belfast-born producer’s newest release is a masterclass in melodic house that’s already got heavyweights like David Guetta, Oliver Heldens, and Armin van Buuren nodding in approval. Let’s dive into why Unfold is the progressive house gem you didn’t know you needed.
A Deep Dive into ‘Unfold’ and Jack Kelly’s Sonic World
Picture this: it’s 2 a.m., you’re driving through a city bathed in neon lights, and Unfold comes through your speakers. The track kicks off with shadowy synths that creep in like a fog, setting a moody, atmospheric tone. The steady, hypnotic drums build a groove that’s impossible to resist, while a vocal layered with tension weaves through the mix, pulling you deeper into the soundscape. It’s the kind of song that feels like it was made for introspective moments or a packed dancefloor under dim lights. Jack Kelly has crafted something that’s both understated and powerful—a progressive house anthem with a melodic heart.
What makes Unfold stand out is how it balances raw emotion with dancefloor energy. The production is clean yet intricate, showcasing Jack’s knack for blending futuristic sound design with catchy melodic lines. It’s no surprise that this track fits perfectly into Perfect Havoc’s signature crossover sound, a label known for racking up over 11 billion global streams and UK Top 20 hits. If you’re a fan of artists like Lane 8 or Yotto, Unfold will feel like a natural addition to your playlist, with its deep, emotive layers and driving rhythm.
Jack Kelly himself is a name you should already have on your radar. At just 21, this Northern Irish prodigy has been making waves in the electronic music scene since he was 15, remixing chart-toppers and uploading them to SoundCloud. Now, with over 20 million streams across his catalog, Jack’s carving out a space as a leading light in progressive and melodic house. His earlier Perfect Havoc releases like Medicine and Minus Degrees have cemented his reputation, and Unfold takes things to the next level. He’s also flexed his versatility with official remixes for heavy-hitters like Joel Corry, Jax Jones, Charli XCX, and Tobtok, proving he can navigate both underground vibes and commercial appeal with ease.
Beyond the studio, Jack’s been lighting up stages at iconic spots like Amsterdam Dance Event and Ministry of Sound. Hailing from Belfast, he’s part of Northern Ireland’s blossoming dance music scene, bringing a fresh perspective to a genre that thrives on innovation. His music reflects his love for life, blending captivating melodies with forward-thinking production that feels both modern and timeless.
Why ‘Unfold’ Matters in Today’s Dance Music Scene
Progressive house is having a moment in 2025, with artists leaning into deeper, more emotive sounds that resonate with listeners craving authenticity. Unfold taps into this trend perfectly, offering a track that’s as much about feeling as it is about dancing. The genre’s resurgence, fueled by festivals like Tomorrowland and labels like Anjunadeep, has created a hunger for tracks that blend introspective vibes with club-ready energy—exactly what Jack delivers here. With support from dance music titans, Unfold is poised to be a staple in DJ sets and playlists alike.
Jack’s rise also reflects a broader shift in the music industry, where young, independent artists are leveraging platforms like DistroKid to get their music heard. Speaking of which, if you’re an artist looking to share your own tracks with the world, DistroKid is a game-changer. It’s an easy way to distribute your music to major platforms like Spotify and Apple Music, and you can snag a 7% discount on your membership with this link: https://distrokid.com/vip/seven/2058328. It’s a solid deal for getting your music out there while keeping more of your earnings.
Wrap-Up: Don’t Sleep on Jack Kelly
Unfold is more than just a single—it’s a statement from an artist who’s quickly becoming a force in electronic music. Jack Kelly’s ability to craft a track that’s both emotionally resonant and dancefloor-ready is what makes him one to watch. Whether you’re a longtime fan of progressive house or just dipping your toes into melodic dance music, Unfold is a must-listen. Stream it now on Perfect Havoc: https://perfecthavoc.lnk.to/unfold.
What do you think of Unfold? Are you feeling its moody vibes, or do you have another favorite from Jack Kelly’s catalog? Drop your thoughts in the comments and let’s chat about this rising star! And if you’re an artist ready to take your music to the next level, don’t forget to check out DistroKid’s 7% off deal at https://distrokid.com/vip/seven/2058328. Keep making music, and keep chasing those vibes!
