Hey there, music lovers! Picture this: It's a crisp October afternoon in NYC, leaves crunching under your boots, and you're blasting a track that instantly transports you to a sun-soaked road trip—windows down, no cares in the world. That's the vibe Farid Audee nails perfectly with his latest drop, "Cruisin’ (You Dig It?)," featuring the smooth vocals of Reverend Le. Released just a few days ago on October 10, this dance pop gem is the upbeat pop song we didn't know we needed to kick off the season. If you're into that infectious bubblegum pop energy that's equal parts fun and flirty, buckle up because this one's about to become your new go-to for workouts, dance parties, or just easy listening on repeat.
As someone who's always on the hunt for fresh sounds that blend commercial polish with real heart, I hit play on "Cruisin’" expecting a solid track—and ended up hooked from the first shimmering synth drop. Clocking in at a radio-friendly length, it's got that classic dance pop bounce: think punchy beats that make your hips sway involuntarily, layered with a melody so catchy it could rival early 2000s hits from the likes of Britney or NSYNC. The lyrics? Pure escapism gold—"You dig it?" hooks you with its playful nod to cruising through life, whether that's metaphorically dodging drama or literally hitting the highway. Reverend Le's delivery adds this sultry, confident edge, turning what could be a straightforward bop into something effortlessly sexy and empowering. Production-wise, it's crisp and vibrant—those sparkling hi-hats and bass grooves scream "made for the club... or your morning commute." It's the kind of adult contemporary track that sneaks into playlists for everybody, from gym rats to chill Netflix-and-vibe crews. Seriously, if bubblegum pop had a love child with modern electro-pop, this would be it—fun to dance to, perfect for working out, and ideal for those aimless "cruisin’" drives that clear your head.
Now, let's talk about the man behind the magic: Farid Audee, the NYC-based producer and songwriter who's quietly building an empire one collaboration at a time. Hailing from the concrete jungle, Farid's got that quintessential Big Apple hustle—blending hip-hop roots with pop flair in a way that's refreshingly versatile. He's all about crafting songs from the ground up, whether he's laying down the beats himself or teaming up with trusted producers like Victor Wu (a constant collaborator for those hip-hop joints). His process? Scout talent, vibe check their energy, and let the chemistry do the rest. That approach birthed his debut album Color back in February 2021, a project that spanned his entire college years and then some. Standouts like the positive-vibe lead single "What's New? (feat. Jojo the Deity)" brought that sunny hip-hop energy, while "Like a Dream (feat. Marlena Rose)" marked his pop pivot with Marlena's soulful Long Island pipes. And don't sleep on "Air Drop! (feat. Aaren Wav & Zna$ty)"—a gritty hip-hop banger from early 2020 that showed off his knack for raw, collaborative fire.
But Farid's not just stacking tracks; he's leveling up the game for indie artists everywhere. Right in the thick of Color's creation, he launched AMP (Aude Media Productions), his virtual A&R agency and digital marketing biz that dropped mid-2020. It's a godsend for up-and-comers, offering online scouting and promo savvy to get those hidden gems heard. And get this—he's deep into his sophomore LP right now, teasing features from heavy-hitters like CupcakKe and Riff Raff, plus a fresh crop of rising rappers and singers. "Cruisin’" feels like a taste of what's coming: that pop-leaning evolution that's got me excited for more. In a year where dance pop is exploding—think Dua Lipa's latest era-meets-TikTok virality or the resurgence of feel-good electro anthems amid all the global chaos—Farid's timing is spot-on. Bubblegum pop isn't just nostalgic; it's therapy in track form, reminding us to keep grooving no matter what.
What I love most about tracks like this is how they capture that universal joy of music as movement. Whether you're blasting it at a rooftop party or using it to power through a tough spin class, "Cruisin’ (You Dig It?)" delivers on its promise: easy, upbeat pop that's accessible without being basic. Farid's journey from college dreamer to full-fledged tastemaker shows what's possible when you mix grit with creativity—and partnering with voices like Reverend Le elevates it to next-level cool.
If you're an artist itching to drop your own fire like this, let me put you on: DistroKid is the move for getting your music everywhere fast, from Spotify to Apple Music, without the headaches. It's indie-friendly magic that lets you keep more royalties in your pocket, and hey, snag a sweet 7% off your membership with this link: https://distrokid.com/vip/seven/2058328. Farid's already riding that wave—why not you? Submit your tracks my way, and who knows? Your next banger could be the one lighting up my blog.
So, spill it in the comments: Does "Cruisin’" have you hitting repeat, or what's your ultimate fall dance pop pick? Drop a link to your faves, share this post if it vibed with you, and let's keep the playlist party going. Until next time, keep diggin' that groove!
