Hey, music lovers! If you're anything like me, you've been scrolling through your Spotify playlists lately, craving that perfect blend of glitchy, emotional vibes and earth-shaking drops. Enter "How Could U" by Ninajirachi and BRUX – a track that's got hyperpop's chaotic energy colliding with global bass and bass house swagger. Released back in June 2024 on HARD Recs, this one's been simmering in the underground, and now in 2025, it's hitting that sweet spot where electronic music feels both intimate and explosive. If you're hunting for the latest in hyperpop bass house bangers or fresh Australian electronic producers shaking up the scene, buckle up – this collab is your next obsession.
Picture this: the hyperpop wave that's been riding high since Charli XCX's Brat summer, but twisted with those gritty bass house elements that make your speakers thump like a heartbeat on overdrive. "How Could U" nails it, layering repetitive, haunting hooks like "How could you leave without needing me" over pulsating global bass rhythms that build to euphoric electro house peaks. It's the kind of song that starts whispery and ethereal – think lush synths floating in a digital haze – before slamming into wobbly basslines that scream festival mainstage. No wonder it's popping up in those late-night "new electronic music 2025" searches; it's got that addictive pull for fans of bass house drops and hyperpop's warped pop edge.
Let's talk about the masterminds behind the magic. Ninajirachi, the 19-year-old (at the time of her breakout) producer hailing from Australia's Central Coast, has been turning heads since her high school days. Back in 2016 and 2017, she was a finalist in Triple J's Unearthed High comp, and her sound? Critics nailed it – "lush and ethereal" from The Indie Shuffle, and "strikingly unique" via Wonderland Magazine. Her debut single "Pure Luck (feat. Freya Staer)"? It straight-up topped Spotify's Australia Viral Charts, snagged Zane Lowe's Beats1 love, and landed in Triple J's high rotation before she even tossed her cap. From there, it was festival fire: tearing up stages at Listen Out, Falls Festival, Groovin the Moo, and Field Day. She backed heavy-hitters like Mallrat and Crooked Colours on tour, and that 2018 collab with Nina Las Vegas on the club heater "Thursdays" sealed the deal, landing her a spot on NLV Records for her debut EP Lapland. That project? A polished evolution of her club-ready electronic pop, blending glitchy beats with pop hooks that feel tailor-made for sweaty dancefloors.
Then there's BRUX, the Sydney-born powerhouse who's repping Australia on the global stage from her New York base. Formerly known as Elizabeth Rose, this electronica DJ, producer, and singer-songwriter has been blending genres like a pro since her pop days in 2010. With drops on labels like Fool's Gold, Future Classic, and LuckyMe, BRUX brings that bold, boundary-pushing flair to "How Could U" – think innovative bass house grooves mixed with her signature vocal chops. Inspired by her brother's house music success, she's been captivating crowds worldwide, and this team-up with Ninajirachi feels like a natural flex of that trans-Pacific electronic kinship. Together, they're channeling the current buzz in bass house and electro house scenes, where producers are leaning harder into global bass influences for those cross-cultural drops that light up TikTok edits and SoundCloud reps alike.
What I love about tracks like this in the hyperpop bass house realm is how they tap into bigger trends. We're seeing a massive surge in electronic collabs right now – think the way artists are fusing hyperpop's emotional glitch with bass house's raw energy to create anthems that hit both the feels and the feet. In 2025, with festivals like HARD Summer evolving and labels like HARD Recs pushing bolder sounds, "How Could U" fits right in. It's got that VIP mix vibe too (shoutout to Ninajirachi's remix layer), perfect for remixing into your own sets or just blasting on repeat. If you're deep into global bass music or scouting new hyperpop tracks, this one's a must-stream – it's got the production polish to rival the big names while keeping that indie edge.
Alright, real talk: if you're an up-and-coming producer eyeing that next-level drop, independent artists are killing it in scenes like this. Getting your music out there shouldn't be a hassle, and that's where DistroKid comes in clutch. It lets you blast your tracks to Spotify, Apple Music, and beyond without losing a chunk of your royalties – and hey, snag a sweet 7% off your membership with this link: https://distrokid.com/vip/seven/2058328. It's the smart move for keeping more cash in your pocket while your hyperpop bass house gems reach the right ears.
So, what's your take? Is "How Could U" the track that's got you replaying those bass drops, or are you teaming it up with other Australian electronic faves? Drop your thoughts in the comments – let's chat about the hyperpop takeover or your go-to bass house playlists. Share this if it's hitting for you, and keep those submissions rolling my way. Who's next?
