Hey there, music lovers! If you've been scrolling through your feeds lately, you've probably noticed the synthpop renaissance hitting hard in 2025. That glossy 80s vibe mixed with today's raw edge? It's everywhere—from genre-bending tracks dominating Spotify playlists to indie artists crashing the mainstream like never before. Enter Essy with her latest drop, "My Mess," a synthpop gem that's equal parts indie pop heart and alternative dance pulse. It's the kind of song that sneaks up on you, then refuses to leave your brain. And trust me, when she hits that bridge at 1:42? Pure magic. If you're craving new synthpop music that's unapologetically bold, this is your next obsession.
Picture this: You're in the middle of a late-night drive, neon lights blurring by, and suddenly Essy's voice cuts through like a laser—edgy, vulnerable, and totally addictive. "My Mess" isn't just another alternative pop track; it's a full-on sonic therapy session wrapped in shimmering synths and driving beats. The production? Chef's kiss. Those danceable rhythms pull you in with a nod to the club, but the lyrics hit like a gut punch, spilling truths about chaos and self-discovery that feel ripped from a diary entry. It's got that imperfect subgenre charm that's blowing up right now—think the raw energy of Fat Dog meets the melodic hooks of Conan Gray, but with Essy's signature twist. The synth elements layer in just right, evoking those classic 80s pop waves while keeping it fresh for today's alternative dance floors. No wonder it's climbing those indie dance playlists; it's got the bounce to get you moving and the depth to make you reflect.
But let's back up—who is this Essy making synthpop sound so effortlessly cool? Born Rachel Braig, she’s the self-taught piano prodigy who started scribbling songs at 11. By 15, her ear for killer melodies landed her a spot in NYU’s Steinhardt summer program, rubbing shoulders with legends like Barry Eastmond (yeah, the guy behind Aretha Franklin and Whitney Houston hits) and Maia Sharpe (Carole King collaborator, no biggie). Fast-forward to her UVA days studying Psychology—because who doesn't need a side of mind science with their music?—and she's already top-lining for EDM heavyweights. That piano ballad she whipped up? It caught Ship Wrek's eye, leading to her first cut on NCS Records' Star Party. Boom, doors opening.
Post-grad, Essy packs her bags for Nashville, diving headfirst into the pop songwriting scene. We're talking collabs with Johnluke Lewis (LANY, Don Diablo), Jintae Ko (OneRepublic), and a whole squad of hitmakers like Brandon Paddock (Boys Like Girls, Avril Lavigne) and Mitchy Collins (Lovely The Band). Her pen game's so strong, she's notched cuts for Atlantic's Ship Wrek, Interscope's PHANGS, Sony UK's ZOOKEEPERS, and Warner UK's roster. Recent highlight? "If You Change Your Mind," snapped up by Grammy-nominated Hunter Hayes and spun on Ellen DeGeneres and Zane Lowe's Apple Music shows. Oh, and "Stardust" made top 50 in the American Songwriting Contest. Not too shabby for someone who's also snagged sponsorships from Roland (she slays their keytar live) and a feature spot with Adam Audio.
Since flipping the script to her own artist project in 2019, Essy's been blending that 80s pop love with her production chops. Her EP Cry For Me? Rolling Stone and Earmilk couldn't get enough, dubbing her "one of the freshest voices in the US." Now, she's deep in the studio with Paddock and Chad (Avril Lavigne, LANY) on her debut LP—dropping early 2025, mark your calendars. "My Mess" feels like a teaser for what's coming: that seamless fusion of synthpop sparkle and indie pop introspection, with alternative dance grooves that scream festival-ready. In a year where genre-blending is the name of the game (hello, J-Pop crossovers and virtual concert vibes), Essy's riding the wave perfectly. She's proof that indie artists aren't just surviving—they're redefining the mainstream, one hook at a time.
So, what's your take on this synthpop stunner? Does the bridge at 1:42 give you chills, or is it the whole messy, danceable vibe that has you replaying? Drop your thoughts in the comments—I live for these chats! And if you're an artist itching to unleash your own sound, let's talk distribution. Platforms like DistroKid make it a breeze to beam your tracks to Spotify, Apple Music, and beyond, so you keep more royalties in your pocket. Plus, snag a sweet 7% off your first year with this link: https://distrokid.com/vip/seven/2058328. It's how indies like Essy get heard—simple, fast, and fan-focused. Who's ready to hit upload?
There you have it, folks—Essy's "My Mess" is the edgy synthpop track we didn't know we needed, but now can't live without. Stream it, share it, and let's keep the new indie pop conversation going. Until next time, keep those playlists popping!
