Hyperpop keeps finding new ways to stay chaotic, catchy, and completely online. Just when you think the maximalist wave has settled, someone drops a track that feels built for both the algorithm and the late-night playlist. That is exactly what LOVELI LORI does with her new single “Want U Dead.”
The track lands as the latest preview of her forthcoming debut album Not So Lovely, scheduled for release on August 28 via broke Records. It arrives with the kind of instantly addictive hook and cheeky, internet-savvy energy that has become LOVELI LORI’s signature. In a genre that thrives on exaggerated emotion and glossy digital textures, “Want U Dead” slots right into the current hyperpop and dance-pop conversation without trying too hard to reinvent it. It simply does what the best entries in the style do: stick in your head and refuse to leave.
This single follows a string of recent releases including “cya later,” “Dramatic,” and “Lost My Heart.” Together they form a clear runway into Not So Lovely, a 14-track debut that channels Y2K internet nostalgia through a distinctly Gen Z lens. The album mixes nine new tracks with earlier material, most notably the breakout hit “Love For You.” That song has already earned RIAA Gold certification after racking up more than 200 million streams and 650 million views across platforms. The project’s tracklist places “I want u dead (ft. fijo)” near the end, giving the new single a natural role as a late-album statement piece.
LOVELI LORI’s catalog already shows real range within the hyperpop and dance-pop space. Standouts like “BITE MY TONGUE!,” “bubble tea,” and “Mad” helped her build a dedicated following that now sits above three million monthly listeners on Spotify. Coverage from outlets such as LADYGUNN, KALTBLUT, and Ones To Watch has only added to the momentum. What stands out is how consistently she leans into the playful, slightly unhinged energy that defines the best of the genre. Hyperpop has always thrived on that mix of shiny production and emotionally charged delivery, and LOVELI LORI continues to deliver it with clear confidence.
The broader scene right now feels like it is settling into a more structured phase after the early chaotic years. Artists are still pushing maximalist sounds and internet-native aesthetics, but many are pairing them with tighter songwriting and album-length statements. Not So Lovely looks positioned to take advantage of that shift. By folding Y2K nostalgia into a modern Gen Z perspective, LOVELI LORI is speaking the same language as listeners who grew up online and still process feelings through memes, filters, and hyper-saturated sound.
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“Want U Dead” is another sharp entry from an artist who already knows how to turn online energy into lasting attention. With the full album arriving at the end of the month, this single feels like both a statement and an invitation. What do you think of LOVELI LORI’s latest move into full-length territory? Drop your thoughts in the comments.
