Hey music lovers, have you ever stumbled across a song that feels like it’s speaking directly to your soul? That’s exactly what Canadian alt-pop duo Bestfriend does with their latest single, “UNTIL SUNDAY,” from their freshly dropped EP BESTFRIEND HAS AN IDENTITY CRISIS (out May 9 via Nettwerk). If you’re into dreamy, introspective indie pop that wraps you up like a warm blanket, this track—and this duo—needs to be on your radar. Let’s dive into why “UNTIL SUNDAY” is the kind of song you’ll be looping all week and why Bestfriend is carving out a special place in the indie pop scene.
A Celestial Soundtrack for Navigating Grief
“UNTIL SUNDAY” is a shimmering, celestial slice of alt-pop that hits you right in the feels. The track, produced alongside Aidan Hogg (known for work with Jaguar Jonze and G-Flip), is a poignant exploration of grief and regret, layered with the duo’s signature dreamy soundscapes. Stacy Kim’s lead vocals glide over Kaelan Geoffrey’s lush synthesizers, creating a vibe that’s both haunting and hopeful. The melody is soft yet gripping, with a production that feels like stargazing on a quiet night—sparkling, expansive, and deeply personal.
Lyrically, the song digs into the weight of unprocessed emotions. Bestfriend describes it as a meditation on “the accumulated rust and wear we’ve picked up over the years” and the mirrors those feelings hold up in the quietest moments. It’s the kind of song that makes you pause and reflect on your own late-night thoughts, but it’s also uplifting in its resilience. The animated music video adds another layer, with its ethereal visuals perfectly complementing the track’s introspective vibe.
The EP itself, BESTFRIEND HAS AN IDENTITY CRISIS, is a six-track journey through the chaos of young adulthood. Themes of self-discovery, uncertainty, and emotional resilience weave through each song, making it a relatable soundtrack for anyone figuring out who they are (aren’t we all?). “UNTIL SUNDAY” stands out as the emotional centerpiece, but the entire EP is a testament to Bestfriend’s growth as artists and storytellers.
Meet Bestfriend: The Duo Turning Distance into Magic
Bestfriend is the creative brainchild of Stacy Kim (Vancouver) and Kaelan Geoffrey (Toronto), two artists who’ve been making music across thousands of miles since 2018. Their origin story is equal parts serendipitous and modern: connected through a mutual friend and Instagram DMs, they started collaborating by sending rough demos back and forth. Stacy would write songs, Kaelan would produce, and together they’d craft their dreamy, storytelling pop sound.
Their debut EP, places i’ve lived (2021), was a love letter to the people and places of their youth, earning praise from outlets like Under The Radar and Exclaim! and racking up over 1.5 million streams in just four months. Their follow-up, places i’ve left (2023), continued their reflective journey, cementing their place in the indie pop world. Now signed with Nettwerk Music Group, Bestfriend is leveling up with BESTFRIEND HAS AN IDENTITY CRISIS, their first project collaborated on in person. The result? A raw, honest, and beautifully messy exploration of growing up in real time.
What makes Bestfriend stand out is their ability to balance vulnerability with polish. Their music feels like a heart-to-heart with a close friend, but it’s backed by top-tier production (mixed by Grammy-nominated Travis Ference and mastered by Randy Merrill). They’re also tapping into a broader trend in indie pop: artists embracing authenticity and emotional storytelling in a world that’s increasingly craving connection. With recent singles like “WHY DO WE DO THIS?” (November 2024) teasing their next era, Bestfriend is poised to keep climbing.
Why You Should Stream “UNTIL SUNDAY” (and Share It!)
“UNTIL SUNDAY” isn’t just a song—it’s a moment. It’s for those nights when you’re wrestling with big feelings but still want to believe in brighter days. Bestfriend’s knack for blending introspective lyrics with shimmering production makes this track a must-listen for fans of artists like The Japanese House or COIN. Plus, the animated video is a visual treat you’ll want to watch on repeat.
For all you indie artists out there, Bestfriend’s journey is proof that persistence and authenticity pay off. Want to get your own music out into the world? Platforms like DistroKid make it easy to distribute your tracks to major streaming services, and you can save 7% on your membership with this link: DistroKid Referral Link. It’s a small step that could help you reach listeners just like Bestfriend is doing now.
So, what do you think of “UNTIL SUNDAY”? Is it hitting you in the feels or sparking some late-night reflection? Drop your thoughts in the comments and let’s chat about this gem of a track! And if you’re as obsessed as I am, share this post with your fellow music lovers—Bestfriend deserves the spotlight.
