Picture this: you’re on a dimly lit dancefloor, the bass pulsing through your chest, and a vocal hits you right in the feels. That’s the vibe of “Fake It,” the latest single from The Polar Bears featuring Dutch vocalist Jay Mason. Dropped on July 11, 2025, via Vivifier Records, this tech house gem is equal parts heartbreak and high energy—a track that’s as perfect for late-night drives as it is for festival main stages. If you’re into melodic house or tech house with a soulful edge, buckle up, because this one’s about to take you on a ride.
A Cinematic Breakup Anthem with Dancefloor Soul
The Polar Bears, the dynamic duo known for their theatrical live shows and genre-pushing sound, are back with a track that’s both a gut-punch and a call to move. “Fake It” captures that moment when you feel a relationship slipping away, but instead of wallowing, you’re ready to dance through the pain. Jay Mason’s vocals are the heart of this track—smooth, emotive, and soaring, they cut through the driving bassline and crisp hi-hats like a knife. As Zero from the duo puts it, “The second we got this vocal from Jay Mason, we knew we had something.” And they’re not wrong—Jay’s voice brings a raw, human element to the track’s polished production.
The song’s structure is a masterclass in balance. It opens with a moody, melodic intro that sets the stage for the story: a love that’s fading but not quite gone. The build-up is subtle yet gripping, layering in atmospheric synths and a pulsating rhythm that feels like your heartbeat picking up. By the time the drop hits, you’re in full-on tech house territory—think deep, rolling basslines and a groove that demands movement. Snowball sums it up perfectly: “We wanted to blend a higher energy feel with an uplifting message, and I believe we really nailed that here.” They did. This is the kind of track that makes you want to close your eyes, sway, and let the music carry you to the next chapter.
What sets “Fake It” apart from the sea of tech house tracks flooding the scene is its emotional depth. The Polar Bears have a knack for weaving cinematic storytelling into their music, and this single is no exception. It’s not just a banger—it’s a journey. Whether you’re vibing at Wobbleland (where they debuted the track) or streaming it on Spotify, “Fake It” hits that sweet spot between reflective and anthemic.
Who Are The Polar Bears?
If you’re new to The Polar Bears, let me catch you up. This duo—Zero and Snowball—has been shaking up the global dance scene with their high-energy performances and larger-than-life production. Think lasers, snow machines, and confetti cannons paired with house beats that hit you in the soul. With over 300,000 monthly Spotify listeners and collabs with heavyweights like Cazette and TyDi, they’re not just DJs—they’re experience creators. From playing Paris Hilton’s Neon Wedding to headlining festivals like Same Same But Different, The Polar Bears are building a wintry empire in dance music.
Their 2025 schedule is packed, with stops at Frozen Frequencies (an EDM-meets-ice-skating event—how cool is that?) and Off The Grid Campout. They’re also teasing a potential Dim Mak reunion later this year, so keep your eyes peeled. “Fake It” follows their earlier hits like “Good On You” and “Are You Ready?”, proving they’re not slowing down in their quest to redefine what dance music can be.
Why “Fake It” Is a Summer Must-Listen
Tech house is having a moment in 2025, with artists like John Summit and Dom Dolla dominating festival lineups. The genre’s blend of hypnotic rhythms and emotional melodies is perfect for everything from underground clubs to massive main stages. “Fake It” fits right into this wave, but it stands out with its storytelling and Jay Mason’s unforgettable vocal performance. It’s the kind of track that’ll have you hitting repeat while you’re getting ready for a night out or processing a breakup in the car.
The production is crisp and modern, with just enough melodic house influence to keep things dreamy without losing the dancefloor edge. The Polar Bears’ ability to balance raw emotion with high-energy beats makes “Fake It” a track that resonates on multiple levels. Plus, it’s out on Vivifier Records, a UK label known for pushing forward-thinking dance music—perfect for this duo’s boundary-breaking style.
Keep the Beat Going
If you’re an artist dreaming of getting your music out there, take a page from The Polar Bears’ playbook. Platforms like DistroKid make it easy to share your tracks with the world, from Spotify to Apple Music. And guess what? You can save 7% on your membership with this link: https://distrokid.com/vip/seven/2058328. It’s a no-brainer for independent artists looking to make waves while keeping more of their earnings.
So, what do you think of “Fake It”? Is it the ultimate summer heartbreak anthem, or are you feeling its uplifting vibe more? Drop your thoughts in the comments—I’d love to hear how this track hits you! And if you’re as obsessed with The Polar Bears’ cinematic sound as I am, share this post with your fellow music lovers. Let’s keep the dancefloor moving!
