Hey music fam, can we talk about how Afro-House is straight-up owning 2025? According to the latest IMS Business Report, it's jumped to the fourth most-searched genre on platforms like Beatport, blending those infectious rhythms with global vibes that just hit different. Right on cue, Infinite Coles – the NYC phenom who's repping queer joy louder than ever – drops 'DMs,' his fourth single that's basically a middle finger to the trolls, wrapped in stomping beats and zero-fucks-given energy. If you're scrolling through your feed feeling the weight of online shade, this one's your armor. Released just three days ago on November 5th, it's already got that viral spark, building on the chaos of his last hit. Buckle up; we're diving into why Infinite's about to redefine dance pop and old-school house for the ballroom generation.
Picture this: You're Infinite Coles, born into Wu-Tang royalty as Ghostface Killah's estranged son, nephew to RZA, and you've got the world whispering (or straight-up yelling) about your queerness, your style, your everything. But instead of shrinking, you channel it into a track that fizzes like champagne on a rooftop party. 'DMs' is an explosive afro-house cut – think high-octane stomps, icy synths that chill your spine, and production from Zach Witness (the wizard behind Doechii and Frank Ocean) that layers in those deep, pulsating basslines perfect for vogueing at 3 a.m. The lyrics? Chef's kiss. "Why you in my DMs tryna kill my flow... Nggas be mad when I feel my oats. Telling me I shouldn’t be in these clothes. Mad cause I look better than your hoes." It's a life-affirming "fck you" to the haters, dripping with that unapologetic queer joy NME calls the "unifying force between R&B and ballroom culture." Infinite's vocals glide from smooth defiance to raw belts, hitting that sweet spot where old-school house hooks meet modern dance pop swagger – the kind that's tailor-made for playlists like "New Music Friday" or "Afro-House Essentials."
And the video? Diabolical in the best way. Directed by his ride-or-die Jazelle (aka Ugly Worldwide), it kicks off with Infinite chilling with a blunt, then bam – black-clad dancers swarm him, voguing like digital phantoms from his DMs. As the hook lands ("I’m only human"), he morphs into this laser-eyed warrior queen, screaming into the phone, "I’m Infinite so Imma do what I want!" Fast cuts, fierce fashion for war, and that ballroom storytelling? It's vogue culture cranked to 11, echoing the underground NYC nights Infinite cut his teeth on as a dancer and model. No wonder Nylon's been obsessed since 2017, saying his refusal to conform trumps even his legendary lineage.
Infinite's story is pure resilience wrapped in rhythm. Raised in the shadow of hip-hop icons but carving his own lane, he's been slinging tracks since his 2021 debut EP Destiny – a heartfelt nod to his late twin sister, featuring collabs with Sampha and Wiki that had NME and Mixmag buzzing. Fast-forward to this year: His double single 'SweetFaceKillah'/'Dad & I' in September went nuclear, reclaiming homophobic slurs into a bouncy R&B house banger that pulled shoutouts from 50 Cent, Diplo, and Hayley Williams. That viral wave? It sparked open verse challenges and headlines from Vibe to Complex, all while Infinite poured out the pain of a decade-long estrangement from his dad. Now, 'DMs' follows suit, turning daily death threats and shade ("kill yourself," "your dad doesn't love you") into fuel. As Infinite puts it, "People think they can hurt me with words when they’re not even close." Zach Witness echoes that fire: This album's a "resounding trumpet" blasting down hip-hop's homophobic walls, skirt and all.
Teasing his debut full-length SweetFace Killah out December 5th on Don’t Sleep/PIAS, Infinite's serving 12 tracks of sonic sorcery – from the booty-bass banger 'Shoot' (telling haters to chill and dance) to soul-stirring odes like 'Mama Song' (afro-house love letter to moms everywhere) and the piano-driven gut-punch 'Body Strong.' Earlier drops like 'BGM' and 'Boots Ballroom C*nt Mix' (ft. Maleigh Zan & Julz) already had Clash calling the latter a "manifesto in serving." It's all fearless lyricism over experimental beats, channeling Infinite's African American queer identity and that vibrant vogue-ballroom pulse. In a year where LGBTQ+ artists like Chappell Roan and Troye Sivan are dominating charts (shoutout to TFword's 2025 watchlist), Infinite's not just fitting in – he's exploding the mold, proving dance pop and house can heal as much as they hype.
Whew, if 'DMs' doesn't have you hitting repeat and voguing in your living room, check your pulse. Infinite Coles is that rare artist who turns personal storms into communal anthems, and this track's a testament to thriving amid the noise. What's your take – does it capture that queer defiance we all need right now, or is it the afro-house hook that's got you hooked? Drop your thoughts in the comments; let's chat and keep the energy going.
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